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Chip and Pepper note that vintage style clothing cuts weren’t as good as they are nowadays. So Chip và Pepper make the cuts and all other details are applied by hand. For example, if you look closely at the print in the pockets, you’ll notice there’s a picture of a deer looking up at the thành phố new york City skyline, making every pair one-of-a-kind.Chip is the guy his brother dubs a denim “chemist” due to his commitment khổng lồ finding new cutting edge washes; this is another distinction the Fosters have over others in the denim game.
“One thing with Chip & Pepper is it’s pretty hard lớn compete against our washes, what we do. Everyone is biting off ‘em now, right now we came up with a couple of washes which we’re all beating up. We’re trying to lớn make the best denim in the world, trying lớn make the best quality, và everything that goes into it. So when you buy a Chip và Pepper hàng hóa you’re buying an American-made hàng hóa not manufactured in China. Our denim is made here,” emphasizes Pepper. Every pant is also tagged with a serial number, making them instant collectibles.
CANUCK CAN DO
Just because they now live in sunny Cali doesn’t mean the guys have turned their backs on their Canadian heritage. There are distinct Canadian touches in their clothing: there’s a maple leaf in their logo, the serial numbers look lượt thích the Canadian fifty dollar bill, và the names of their denim pay homage to lớn their memorable Canadian childhoods. “A lot of our sản phẩm we name after Canada, like Regina, Smooth Rock. Different names come from experiences in Canada as a kid, in places like Six Mile Lake,” says Pepper.
Even with a roster of celeb clients (who pay for their jeans— they don’t get them for free), they always remember where they came from. “It’s very strong khổng lồ see Hilary Duff or Dakota Fanning or any of these famous people wearing your stuff. In our eyes, the only stars are in the sky, and that’s the way we think,” says Pepper, “We’re Canadian kids, and that works lớn our advantage, it helps with the way we are—friendly, & it helps in business.”
All clothing photos by Embry RuckerChip and Pepper photo by: Chip & Pepper Foster