Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second.
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That means that users published around 216 blog posts while you were reading these five sentences.
And that’s only counting WordPress users. If we were khổng lồ count all blog posts, that number would surely be higher.
This makes it kind of tough to lớn stand out. But you have lớn if you want khổng lồ make your blog a successful one.
While I often spend 4-5 hours writing my blog posts, the ten minutes I spend optimizing each post are easily the most important.
No wonder millions of people Google the term “SEO” each month.
On any given day, people conduct more than 2.2 million searches. & that’s just on Google — to lớn say nothing of the other search engines.
Therefore, showing up on the front page of Google can be the deciding factor between a business that’s thriving & one that’s, well, bankrupt.
But what does SEO even mean?
You probably know that it stands for search engine optimization, but what vì you need to lớn optimize?
Is it the design? Or is it the writing? Or maybe it’s the links.
Yes, yes, và yes — it’s all of that and more.
But let’s start this SEO guide at the beginning.
Definition: SEO stands for search engine optimization. Which is the art of ranking high on a tìm kiếm engine in the unpaid section, also known as the organic listings.
Alright, let’s translate that khổng lồ English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to lớn show it as a đứng đầu result for searches of a certain keyword.
Let me break that down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how lớn make vegan lasagna, you want the search engine (which, in 90% of all cases, is Google) to show it as a vị trí cao nhất result to anyone who searches for the phrase “vegan lasagna.”
SEO is the magic you have khổng lồ work on your article in order to lớn make Google very likely to lớn include your post as one of the vị trí cao nhất results whenever someone searches for that keyword.
We’re going khổng lồ dig deep into SEO, but feel không tính phí to jump lớn any section that interests you:
Overview
Now what does that magic look like, và why does it even matter?
Like I said earlier, the vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.
Combine that with the fact that the first five results on Google get 67% of all clicks, & you get an idea of why tìm kiếm engine optimization is so important.
There’s a joke going around the web that highlights how crucial it is to lớn hit the first page of Google:
If you ever need khổng lồ hide a dead body, you should place it on the second page of Google tìm kiếm results.
If your blog post, article, or hàng hóa is on any other page of the Google search results than the first, then it’s the equivalent of it not ranking at all.
But to lớn understand how khổng lồ show up first in the search engine results, you first need lớn know how tìm kiếm even works.
How tìm kiếm Works:
Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.
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While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.
But first, I need khổng lồ get one thing straight. There are two sides of the SEO force, and you need to lớn choose yours right now.
White hat vs. đen hat
As you know, I’m playing the long-term entrepreneurial gameinstead of just trying lớn get a quick buck out of it.
It’s the same with tìm kiếm engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.
This type of SEO focuses on optimizing your content only for the tìm kiếm engine, not considering humans at all. Since there are lots of ways lớn bend & break the rules lớn get your sites to lớn rank high, these are a prime way for đen hat SEOs khổng lồ make a few thousand dollars fast.
Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
You might make a few grand this way, but you’ll continuously have khổng lồ be on the lookout for tìm kiếm engine updates & come up with new ways khổng lồ dodge the rules.
White hat SEO, on the other hand, is the way to build a sustainable online business. If you vị SEO this way, you’ll focus on your human audience.
You’ll try to lớn give them the best content possible & make it easily accessible khổng lồ them by playing according to the tìm kiếm engine’s rules.
Inbound kinh doanh Inc. Does a great job of explaining the difference.
Unfortunately, it’s not always that easy.
As you know, life’s not always black or white.
The same holds true for SEO. There’s actually something in the middle of the ‘white vs. Black hat debate’ that I need lớn address.
Gray hat SEO, like its name implies,is a little white and a little black.
That means it’s not quite as pure or innocent as the whitest of white hats. But it isn’t quite as egregiously manipulative as black hat can be.
You’re not trying to lớn trick anyone or intentionally trò chơi the system with gray hat. However, you are trying to lớn get a distinct advantage.
See, Google’s standards aren’t as clear-cut as they’d like you to lớn believe. Many times, they might even say contradictory things.
For example, Google has said they’re not a tín đồ of guest blogging lớn build links.
But what about guest blogging lớn grow your brand? What if you bởi it to build awareness, generate high-quality traffic back to lớn your site, & become a household name in the industry?