You’ve committed lớn blogging and the deadline is looming …but the screen in front of you is blank. So you ask yourself the biggest question in nội dung marketing. What to blog about?
Good news! Blog topics are everywhere.
We recently covered the types of content that tư vấn the lead generation funnel, but we didn’t explain how to lớn find the specific blog topics that your visitors want lớn read.
To show how easy it is to lớn find blog topics for any business, let’s use a random word generator to find a theme. Get ready for our random word… bake.
So today we’re a baking company, blogging about cakes và baking. But of course, each of these sources for blog post topics can be used for any company in any industry.
Blog topics from keyphrase research tools
Keyphrase research isn’t just for SEO. It’s a powerful tool for nội dung strategists. It’s a fun, fast way khổng lồ read the minds of millions of people and find great blog topics.
1. Use the topics that Google is suggesting
Whenever you search in Google, you’ll see suggested topics as Google auto-completes your query with a longer phrase. This is convenient for searchers, but it’s a gold mine for bloggers.
Just type in a question word (such as “which”) and your topic word (such as “cakes”) and Google will suggest a list of blog topics.
Then write a blog post about it. Or better yet, post these answers on your services pages to lớn increase your conversion rates. People are unlikely lớn buy or become a lead if their questions go unanswered.
Social truyền thông media marketers have a saying…
Never waste a good conversation by having it in private.
If you answer the question in a meeting, but never publish as a blog topic, the value of your answer is short-lived. But publish it and you can send it to people over và over again. Visitors can find it. It may rank in Google. People may mô tả it.
Conversations are temporary. Nội dung is forever.
Overflowing with ideas?
We hope so. We really want this post lớn be a complete & comprehensive source of blog topic ideas, but there are just so many places lớn find inspiration. If need a few more, try Barry Feldman’s 33 Sources of nội dung Marketing Ideas.
